Get The General Car Insurance – The “Break” campaign features a new logo, character development, four new advertising spots and sports and entertainment integration.
NASHVILLE, Tenn., April 5, 2023 // — General is on a mission to establish itself as the most compassionate and flexible insurance company in the nation. Today, General started the next step in its evolution by announcing the launch of a new campaign, titled “The Break,” aimed at reaching drivers who need a break in life, and in car insurance.
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The campaign shows how General puts itself in the customers’ shoes and gives drivers a break when they need one more – why the brand has been providing quality insurance and flexibility in policies and payments since 1963.
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The “Break” campaign includes new ads, collaborations and updates as well as a new logo and general promotions. Throughout the property, the campaign reflects the simple faith of the General: when times are difficult and it feels like things are not going your way, getting a break in your car insurance can make all the difference. The brand’s four new ads launch this spring and summer with special break features that The General has been offering its customers for years, such as flexible payment options and choosing your payday.
After a series of commercials, “The Break” includes improved characters, developed by Psyop, which have been updated and become more relevant. Most importantly, his eyes are now clear to show his passion. The General logo team also leans on the history and popularity of the company’s current logo, retaining the five-star logo while promoting the new logo in an updated way. The new logo was first designed in-house before this letter was written by New York Times Bestselling Author, Jessica Hische, who polished and finessed each letter.
“In general, providing the holidays to those who need it most is at the heart of what we do,” said Kale Sligh, VP of marketing at General. “This new campaign speaks of our mission to be the most flexible and compassionate insurance company and to continue to develop our products. We are committed to supporting our customers when they need us and we have relied on that for 60 years”.
The new ad spot – which marks the first round of work from General Creative Agency, Energy BBDO – offers simple payment options and coverage that meets customers where they are. Common plays many heroes and celebrities who at one point or another need a break in life. The cast represents General’s strategy to create authentic partnerships that align with the brand’s values and mission, and connect with a diverse group of drivers who all deserve a break.
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The new campaign ad has four spots, including “Bad Luck Brian” and “Piraguero.” “Bad Luck Brian” brand ambassador Shaquille O’Neal and internet celebrity Bad Luck Brian to show that even unlucky drivers can catch a break with the General. “Piraguero” connected with a rapidly growing Hispanic audience by featuring Shaq and the new General visiting street vendors serving Puerto Ricans. This place, which is the first space of the General contained and produced exclusively in Spanish, relies on the efforts of the General to create a positive and relevant relationship with the Hispanic audience.
“What attracted us to General is how the whole group really cares about its customers, including showing compassion, something that is not usually expected in a group. This is how we brought the idea of war,” said Josh Gross, chief. creative officer. Chicago-based company BBDO Energy Marketing. “He has a great global perspective, and we’re excited to see him bring a new chapter of innovation to General and launch a partnership with these incredible customers.”
To connect with audiences across the country, the Generals also launched a series of meaningful marketing partnerships that bring “The Break” message to life, starting with the NBA G League. Public announced its partnership as the exclusive car insurance partner of the NBA G League and G League Ignite in November and released eight articles titled “Break, Presented by Public.” The series quickly became one of the G League’s best collaborations of all time, proving that the Generals’ “Break” message has resonated with audiences.
The ad campaign was launched in three parts that will debut on television, digital and social media platforms. For more information and to see the latest spots visit www.thegeneral.com and follow the brand on Instagram, Twitter, and YouTube.
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General Car Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Insurance Corporation. Through its predecessor insurance subsidiary, PGC has been writing car insurance since 1963, serving customers who may find it difficult to obtain insurance from other operators at a reasonable price. Visit www.thegeneral.com or www.thegeneral.com/shaq; Follow General on Twitter, Instagram and Facebook.
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“Through their NetSpend card, consumers save time by paying for their car insurance electronically in the safety and security of their home through online payments – eliminating the need for money orders or wire transfers. They can also save their money in two ways: first, they avoid money orders or wire transfer fees and, if available, they may receive a discount by paying electronically.”
Please use this link to learn more and claim the offer (some restrictions apply and are covered in the terms and conditions): www.netspend.com/pgc
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Our partnership with NetSpend provides our customers with flexible and convenient payment options. Our goal is to save our customers time and money, making it easier for you to stay insured and on the road!
General Car Insurance Services Inc. (Major), an insurance agency, writes car insurance through affiliated companies and offers other business lines through joint ventures and partners. See the legal disclosure for more information.
Product offers, coverage, payment plans, discounts, and features are subject to confirmation and vary by state and plan. individual experiences may vary. Costs and potential savings are subject to eligibility and vary by state and program.
*Average annual savings data based on data provided by customers surveyed nationally in September 2020 and February 2021 converted to General and Professional savings. Almost every state requires drivers to have auto insurance, so skipping it isn’t an option – even if you’re having trouble getting an insurance company willing to give you a policy. Nashville-based insurance company General can be an option for underinsured drivers looking for the right auto insurance for their needs.
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General has been offering insurance since time immemorial
