Cheap Car Insurance The General – “The Break” campaign features a new logo, expanded characters, four new ads and sports and entertainment partnerships.
NASHVILLE, Tennessee. , April 5, 2023 // — The General is on a mission to establish itself as the most sympathetic and flexible insurance company in the country. Today, General begins the next step in the brand’s evolutionary journey by announcing the launch of a new campaign, titled “The Break,” with the goal of reaching drivers who need a break from their lives, and their auto insurance.
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“The Break” campaign shows how the General puts itself in the shoes of its customers and gives drivers a break when they need it most – that’s why the brand has been providing quality insurance and flexibility in settlement and payment since 1963 .
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“The Break” campaign includes new advertising, partnerships and a brand refresh with an updated logo and evolved common characters. Through all the assets, the campaign shows the simple belief of the General: when times are difficult and it feels that things are not going your way, your car insurance can make a big difference. Four new brand announcements launched this spring and summer and feature specific breaks that The General has been providing to its customers for years, such as flexible payment options and choose your own payment date.
Beyond commercial sequences, “The Break” includes evolved characters, developed by Psyop, which have been modernized and made more interesting. Most importantly, his eyes are now open to better show his sympathy. The General Branding team also leaned into the history and relevance of the company’s current logo, keeping the five star symbol while enhancing the new logo through a fresh design. The new logo was initially designed in-house before letter artist and New York Times best-selling author Jessica Hische polished and perfected each letter.
Kale Sligh, VP of marketing at General, said: “At General, giving to those who need it most is at the heart of what we do. “This new campaign reflects our mission to be the most flexible and compassionate insurance company and continues the evolution of our brand. We are committed to supporting our customers when they need us and we have been doing so for 60 years.”
This new announcement – which marks the first series of work by General’s creative agency, Energy BBDO – offers flexible payment options and protection that can meet the needs of clients wherever they are. The general selects faces and celebrities who, at one point or another, needed a break in their lives. The distribution represents General’s strategy to create authentic partnerships that align with its brand values and mission, and connect with a diverse group of drivers who all deserve a break.
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General’s new ad campaign features four spots, including “Bad Luck Brian” and “Piraguero.” “Bad Luck Brian” pairs brand ambassador Shaquille O’Neal with internet celebrity Bad Luck Brian to show that even drivers with comically bad luck can catch a break with The General. “Piraguero” connected with a rapidly growing Hispanic audience by featuring Shaq and the newly evolved General visiting a street vendor serving Puerto Rican shaved ice. This spot, which is The General’s first created and produced exclusively in Spanish, builds on The General’s commitment to creating an authentic and meaningful connection with Hispanic audiences.
“What really attracted us to the General is how much the organization really cares about its customers, including showing empathy, something that is not typically expected in the category. That’s how we came up with the idea for this campaign,” said Josh Gross, chief creative officer at Chicago-based advertising agency Energy BBDO. .”
To reach audiences across the country, The General is also engaging in a series of marketing partnerships aimed at bringing “The Break” message to life, starting with the NBA G League. The General announced its partnership as the exclusive auto insurance partner of the NBA G League and G League Ignite in November and kicked off an eight-part documentary series called “The Break, Presented by The General.” The series quickly became one of the best-performing G League partner content series of all time, proving that The General’s “Break” message resonated with core audiences.
The advertising campaign is launched in three parts that will be rolled out on television, digital platforms and social media. For more information and to see the new space, visit www.thegeneral.com and follow the brand on Instagram, Twitter and YouTube.
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General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is a wholly owned subsidiary of American Family Mutual Insurance. Through its insurance subsidiaries and predecessors, PGC has been developing auto insurance since 1963, serving customers who may have difficulty obtaining insurance from other carriers at a reasonable cost. Visit www.thegeneral.com or www.thegeneral.com/shaq; follow The General on Twitter, Instagram, and Facebook.
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Anyone with a new driver’s license is considered a new driver, whether they are 16 or 60 years old. The same applies to drivers who are newly licensed to drive in the United States, even if they already have a driver’s license in another country.
If you are considered a new driver, there are ways to get affordable new driver insurance rates while still getting the coverage you need.
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Most new drivers are teenagers, and it’s no secret that teenage drivers and affordable insurance almost never go hand in hand. But why is that?
According to the CDC, the risk of being involved in a car accident is highest among teenagers aged 16-19 years. In fact, research shows that new teenage drivers are more likely to be involved in a collision within the first three months after receiving their driver’s license. Adolescent boys are more at risk than girls. The possibility of an accident increases when a teenage driver rides with other teenage passengers.
First-time teenage drivers having their own policies rarely make financial sense. Finding the best car insurance for new drivers is often just a matter of adding to your parent’s policy. Keep in mind that although adding a teenager to the policy is usually the cheapest option, the premium amount can still increase significantly. On average, adding a teenager to a parent’s policy increases premiums by about 152 percent.
New drivers who aren’t teenagers don’t always have the option of getting their parents’ insurance. They need to register for their own policy. And finding cheap car insurance for new drivers involves shopping around and comparing offers. To find the best insurance for your needs, prepare at least three quotes from insurance companies in your state to ensure you have a reliable figure. Before you automatically choose the lowest offer, make sure you understand the specifics of the coverage. You don’t want to find out that the item you thought was covered is not yours
